Curated by
Aadhya K
,
Design Director, SHNORH
Strategy and Design Leader | Award-winning Designer | Facilitator | Mentor | Speaker | Responsible AI Evangelist
Course Description
Business communication isn’t about sounding confident. It’s about helping others see what you see.
Students will gain in-depth & clear mental model for strategic communication, language that resonates with executives and stakeholders, a repeatable proposal and pitch structure, confidence in speaking with intention, not performance, and practical tools they can use immediately at work.
Target Audience
- Professionals leading projects, teams, or initiatives
- Designers, consultants, strategists, and operators
- Founders and managers presenting ideas internally or to clients
- Anyone writing proposals, responding to RFPs, or pitching work
- People tired of being technically right but strategically ignored
Course Outcomes
By the end of this course, you will be able to achieve:
- A strategic communication philosophy
- Enterprise-ready proposal and pitch frameworks
- Confidence in high-stakes conversation
- Language that earns executive trust
- A communication system you can reuse across roles and industries
Course Curriculum
Week 1
3 Modules
Module 1: Communication as Strategy
- Communication as power, not polish
- Why expertise alone doesn’t scale
- How leaders shape reality through language
Assignment
- Audit a recent conversation or proposal that failed to land.
Week 2
3 Modules
Module 2: Writing for Decision-Makers
- Executive reading behaviour
- Structuring proposals for action
- Tone, brevity, and hierarchy
- Eliminating over-explanation
Hands On
- Rewrite a real proposal or document.
Week 3
3 Modules
Module 3: Speaking to Influence
- Speaking as leadership behaviour
- Designing emotional outcomes
- Managing nerves through clarity
- Holding space in difficult conversations
Practice
- Live speaking drills with feedback.
Week 4
3 Modules
Module 4: Selling Ideas and Transformation
- Selling outcomes, not services
- Framing change without resistance
- Communicating risk and ROI
- Saying less with more impact
Case Analysis
- Enterprise communication breakdowns and wins.
Week 5
3 Modules
Module 5: Strategic Communication in Organizations
- Influencing without authority
- Communicating across functions
- Handling pushback and ambiguity
- Designing repeatable communication systems
Final Deliverable
- A Strategic Communication Playbook (personal or organisational).
Week 6
3 Modules
Module 6: The Long Game
- Communication as leadership infrastructure
- How strong communicators scale faster
- What to unlearn to stay effective
- Building trust over time
3 Modules
3 Modules
3 Modules
3 Modules
Instructor
Aadhya K
Design Director, SHNORH
Aadhya K is an award winning design leader, mentor and facilitator. Aadhya is passionate about understanding people with empathy. She applies the fine art of designing delightful experiences to overcome biases and create a better world through applied design. Aadhya has designed and conducted various training and workshops, hands on research, ethnography, surveys, A/B tests, walk-a-mile, and presented stages of hypothesis and validated research data to key stakeholders and customers worldwide. She has created several international award winning new products and services that people addictively enjoy using. She holds design patents and has hands on experience working in Gen AI, web3 and new age community driven solutions. She is very passionate about Design Sprints, being trained by the Author himself and is a Google for Startups mentor, upskilling evangelist and a founder of Academy of Art Design and Strategy and the founding member of SHNORH Studio, San Francisco. Aadhya shares her journey with an engaged audience on international stage as a speaker, facilitator and workshop host. She has a heart for mentoring and guiding creators, founders and women towards a better world.
PhD Computer Science
Former Lead Data Scientist, Tech Corp
Author, Modern Data Science practice
Connect with me through
Frequently Asked Questions
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What experience do I need?
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This is a beginner level course and can be attended by anyone with proficiency in English.
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Where do the classes take place?
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This is an online cohort based class, Attendees will be sent an invite to a Microsoft teams group where the classes will be held.
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How are assignments and assessments submitted?
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Trainers will determine the format of assignments and assessments, which may include one-on-one online evaluations and group projects. All work must be submitted by specified deadlines.
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Additional Information
What's Included
- Consulting sessions with trainers.
- Access to our AADS LinkedIn community.
- Exclusive mentor network.
- Relevant AI fundamentals.
- Quarterly invite-only seminars.
Prerequisites
Certification
You’ll earn a program completion certificate accredited by University of Design, San Francisco, CA USA, when you successfully earn a grade of B (3.0) or higher in this program.
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