Curated by
Aadhya K
,
Design Director, SHNORH
Strategy and Design Leader | Award-winning Designer | Facilitator | Mentor | Speaker | Responsible AI Evangelist
Course Description
Business communication isn’t about sounding confident. It’s about helping others see what you see.
Students will achieve an awareness & clear mental model for strategic communication, language that resonates with executives and stakeholders, a repeatable proposal and pitch structure & confidence in speaking with intention.
Target Audience
- Professionals leading projects, teams, or initiatives
- Designers, consultants, strategists, and operators
- Founders and managers presenting ideas internally or to clients
- Anyone writing proposals, responding to RFPs, or pitching work
- People tired of being technically right but strategically ignored
Course Outcomes
By the end of this course, you will be able to:
- Understand what strategic communication actually is
- Learn why good ideas fail to land in business environments
- Communicate value without over-explaining
- Structure proposals and pitches with clarity and intent
- Speak with confidence rooted in thinking, not performance
Course Curriculum
Module 1 (30 min)
3 Modules
Why Communication Fails in Business
- Information vs meaning
- Why expertise often creates noise instead of clarity
- The cost of unclear communication in business
- Speaking as self vs speaking for impact
Live Demo
- Overloaded, jargon-heavy introduction
- Clear, human, connection-driven introduction
Reflection: Which one earned trust and why?
Module 2 (40 min)
3 Modules
Strategic Communication Fundamentals
- Communication as perception design
- Intention before words
- Audience context and cognitive load
- The difference between explaining and influencing
Framework Introduced
- The Strategic Communication Lens: who is this for, what do they need to decide & what should they feel confident about next?
Quick Speaking Exercise: Same sentence, different intention.
Module 3 (45 min)
3 Modules
Proposals That Move Decisions
- Proposal as decision-making support
- Structuring clarity for executives
- Tone, hierarchy, and trust
- Writing to be understood, not admired
Exercise
- Proposal Arc Sprint: Participants build a 1-page proposal using Executive Summary, Challenge, Solution, ROI, Plan & Next Steps
Module 4 (45 min)
3 Modules
Stakeholder Communication & ROI
- Executive vs operational lenses
- Presenting ROI without defensiveness
- Selling transformation, not deliverables
- Knowing when to stop talking
Exercise
- Stakeholder Pitch Battle: Teams present the same idea to an executive, to a technical peer & to a user-facing role.
Group reflection on clarity and persuasion.
Module 5 (30 min)
3 Modules
Speaking With Clarity and Presence
- Presence without performance
- Pauses, pace, and intention
- Confidence through clarity
- Designing how your words land
Closing Reflection
- What will you communicate differently next week?
3 Modules
3 Modules
3 Modules
3 Modules
3 Modules
Instructor
Aadhya K
Design Director, SHNORH
Aadhya K is an award winning design leader, mentor and facilitator. Aadhya is passionate about understanding people with empathy. She applies the fine art of designing delightful experiences to overcome biases and create a better world through applied design. Aadhya has designed and conducted various training and workshops, hands on research, ethnography, surveys, A/B tests, walk-a-mile, and presented stages of hypothesis and validated research data to key stakeholders and customers worldwide. She has created several international award winning new products and services that people addictively enjoy using. She holds design patents and has hands on experience working in Gen AI, web3 and new age community driven solutions. She is very passionate about Design Sprints, being trained by the Author himself and is a Google for Startups mentor, upskilling evangelist and a founder of Academy of Art Design and Strategy and the founding member of SHNORH Studio, San Francisco. Aadhya shares her journey with an engaged audience on international stage as a speaker, facilitator and workshop host. She has a heart for mentoring and guiding creators, founders and women towards a better world.
PhD Computer Science
Former Lead Data Scientist, Tech Corp
Author, Modern Data Science practice
Connect with me through
Frequently Asked Questions
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What experience do I need?
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This is a beginner level course and can be attended by anyone with proficiency in English.
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Where do the classes take place?
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This is an online cohort based class, Attendees will be sent an invite to a Microsoft teams group where the classes will be held.
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How are assignments and assessments submitted?
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Trainers will determine the format of assignments and assessments, which may include one-on-one online evaluations and group projects. All work must be submitted by specified deadlines.
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Additional Information
What's Included
- Consulting sessions with trainers.
- Access to our AADS LinkedIn community.
- Exclusive mentor network.
- Relevant AI fundamentals.
- Quarterly invite-only seminars.
Prerequisites
Certification
You’ll earn a program completion certificate accredited by University of Design, San Francisco, CA USA, when you successfully earn a grade of B (3.0) or higher in this program.
Accredited by
